M.KASHIF

Lead marketing strategy, brand activation, and commercial growth initiatives for 50+ sponsor brands, including Pepsi, HBL, Sting, Tapal, and other leading national and multinational partners.

• Lead marketing strategy, brand activation, and commercial growth initiatives for 50+ sponsor brands, including Pepsi, HBL, Sting, Tapal, and other leading national and multinational partners.
• Manage integrated sponsorship campaigns, on-ground activations, and fan engagement initiatives across major sporting properties and events.
• Spearheaded the relaunch marketing strategy for the Afghanistan Premier League (APL) 2026–27, overseeing branding, digital presence, content strategy, and campaign planning.
• Developed creative content concepts and experiential activation ideas to maximize sponsor visibility, audience engagement, and brand impact.
• Served as Media Manager for ILT20 2025–26 in the UAE, managing media operations across 34 matches in three host cities and coordinating with broadcasters, stakeholders, and content teams.
• Led the production of the 11th PSL Anthem in collaboration with Pepsi, managing artist onboarding, contract negotiations, and end-to-end production alignment. Coordinated multiple stakeholders to ensure seamless execution and delivery of a premium flagship campaign for both Pepsi and the Pakistan Super League.

Led integrated brand activation and market development campaigns across digital, broadcast, and on-ground channels.

• Led integrated brand activation and market development campaigns across digital, broadcast, outdoor, radio, SMS, PR, and on-ground channels.
• Developed passion point marketing strategies across sports, music, entertainment, and culture to increase consumer engagement and brand consideration.
• Delivered data-driven marketing campaigns improving ticket sales, audience growth, and brand awareness across multiple seasons.
• Worked closely with digital, commercial, analytics, and communications teams to improve campaign performance and consumer journeys.
• Managed agencies, media partners, and sponsors ensuring consistent brand delivery across regional and global markets.
• Used CRM insights, audience segmentation, and funnel analysis to improve conversion rates and campaign effectiveness.
• Led Production of PSL flagship anthem campaigns for 5 years reaching over 150M+ global audience across digital and broadcast platforms.
• Introduced TikTok and Meta platforms for PSL, driving first-time digital expansion and audience growth.

Led end-to-end production of digital and broadcast content, including TVCs, commercials, live streams, and documentaries.

• Led end-to-end production of digital and broadcast content including campaigns, documentaries, TVCs, and live coverage.
• Built and managed official YouTube channels achieving Silver and Gold Creator Awards through rapid growth.
• Managed broadcast operations and coordination with international broadcasters and production.
• Oversaw live match production workflows, broadcast feeds, and technical delivery for international cricket events.

Produced marketing content and video campaigns for major multinational clients including Pepsi, Lays, and 7Up.

• Produced marketing content for clients including Pepsi, Lays, and 7Up.
• Supported campaign execution across digital and traditional media platforms.